Distinguish quality – The Shirt: 3 steps in 30 seconds.
You wouldn’t buy a car without knowing its features, right? Then why don’t we do the same for shirts. Fortunately, it’s more than ancient voodoo and tacky marketing that distinguish the quality of a shirt. There are generally signs you can look for to determine whether the shirt was made with shortcuts, all to save the manufacturer money at the expense of quality. This process will only take you 30 seconds, and in return ensure you get what you’re paying for.
STEP ONE – The Stitching:
There’s no hiding bad tailoring here – the stitching needs to be firm and neat, especially around the point of the collar. It’s important you don’t compromise on this, or within 6 months of wearing the shirt, it’s likely the seams will split.
STEP TWO – The Components:
100% Cotton is the way to go! None of those poly-cotton or easy-iron blends. Remember, these blends are treated with chemicals which can cause skin irritation. So, don’t think you’re saving time buying an easy-iron shirt, because there is a HUGE compromise on quality. Try sticking to a two-ply cotton, it’s one of the best you can use due to its longer threads which ultimately result in the shirt being softer, stronger and less see-through.
STEP THREE – The Collar:
Avoid the curl! Be sure to check the density of the collar, as this is where many manufacturers cut costs. A good collar should be constructed with 3-5 layers to ensure it keeps its shape. If you’re unsure, ask the sales associate for some information about the quality. A collar that looks like its passed its ‘use by date’, isn’t even worth having in your life… you’re better than that.
Watch our URBBANA shirts being constructed here:
SENIOR STYLIST & BRAND MANAGER AT URBBANA